How to choose your brand colour palette based on your birth chart

Let's talk about what to do when your brand colour palette makes sense—but it doesn’t feel right.

Me trying to rock moonstone electric blue in my 2021 photoshoot.

But first, let me take you back to the original Moonstone brand colour palette. I built it around the actual gemstone: luminous with soft pinks and electric blues. 

Those colours were pulled straight from the polished stone—a visual metaphor for intuition, wisdom, and new beginnings.

Beautiful? Yes. Smart? Totally.
But every time I tried to design with it, something felt wrong.

It was the blue. Not my go-to colour. Not my most flattering shade. The palette made logical sense for the name. But it didn’t represent me, my aesthetic, or the depth of my work.

This bouquet was my Soft Autumn dream come true. Shout out to Nicole Christine Photography for capturing this magical day.

This made me:

• Feel insecure about a bunch of my brand photos

• Waste time obsessing over how to make it work

• Ghost my marketing and stunt the growth of my business

I kept forcing it to feel right and it never did.

It wasn’t until I planned my wedding that I finally figured it out.

If you’re married you know—you pick a colour palette for your wedding that makes you feel like your most beautiful, confident, radiant self. It should surprise absolutely nobody that there wasn’t a trace of electric blue in my wedding palette. 

The colours that felt radiant and complementary for me were warm, muted earth tones. And I realized: this is what my brand colour palette was missing.

Allow me to (lovingly) call you out on your brand colour palette mistakes

Unless you’re a designer or artist, I’m guessing you didn’t major in colour theory. That knowledge gap—plus a little too much DIY—almost always leads to one of these:

• Choosing too many colours
  This leads to loud, hectic marketing that’s hard to use and harder to look at

• Choosing too few colours
  This leads to boring, repetitive marketing that blends into the scroll

• Choosing the wrong balance
  ALL bright and loud, ALL dark with minimal contrast, or so much pop that nothing stands out

• Changing your colours with the seasons instead of a strategy
  This can work for product-based businesses—but for service providers? You need a core palette people can count on you for

• Changing your colours with your mood
  I get it. I’m moody too. But let’s take it out on a pint of ice cream and not our brands, yeah?

• Having a gorgeous palette but not knowing how to use it
  For example, pairing vibrating neons or low-contrast tones that get lost on screen

And that’s not even getting into concepts like:

• Your seasonal skin tone palette
  This mismatch was the root problem in my case of the blues

• How colour shifts depending on scale
  A little swipe of sage is very different from a full-bleed green background

Long story short: colour is super important and also super complicated. 

The problem with picking your brand colour palette by vibe alone

Without a deeper strategy, most colour palettes fall apart within months. You get tired of them. You start randomly changing tones to “freshen things up.”

The result? A scattered visual presence that:

• lacks consistency across platforms

• makes it harder for people to recognize and remember you

• subtly signals amateur hour—even if your offers are 🔥

Meanwhile, colour done right? It's the quickest way to make the best first impression. It catches the eye, builds recognition, and tells your audience what it’s like to work with you before you even say a word.

Choosing a brand colour palette that works, the Moonstone way

Want a brand colour palette that lasts? That attracts the right clients and reflects the real you? Here’s how we generally approach it at Moonstone these days (and how I wish I’d done it the first time around):

Start with your rising sign

Your rising sign is your brand’s first impression. It’s how people feel your energy when they land on your homepage or scroll your Instagram.

Each rising sign carries a different aesthetic tone. Here’s how this might show up:

• ♏ Scorpio rising → moody, rich, mysterious. Your palette needs depth.

• ♎ Libra rising → we’re finding that perfect soft girl balance—not too bold, not too neutral.

• ♊ Gemini rising → your brand craves playful, energetic pops of spring. (Just keep it cohesive.)

But this isn’t pop culture astrological-meme branding. You won’t walk away with the same palette as every other Scorpio rising mystic.

In addition to that, we consider your:

• Natal chart ruler (the planet that rules your rising sign)

• Business model

• Dream clients

• Offers 

• Values and beliefs

• Vibe you want to become known for

When you put the whole puzzle together, we land on a brand colour palette you can actually stick to.

How many colours should you include in your brand colour palette?

In my opinion, less is more. A broader colour palette can feel more versatile and fun. But it often leads to overwhelm and a scattered look when it's not used with tremendous care.

Bottom line? You don’t need 12 colours. Just a simple system.

More colours ≠ more flexibility
More colours = more confusion

A simple brand palette formula

• One or two dark base colours

• One or two light base colours

• One or two accent colours

Why this matters more than you think

Imagine this: 

You open your design file and you’re not staring into the void. Instead, you know:

• exactly what colour your buttons should be.

• what shade your headlines need to be.

• how not to use colours so they don't dilute your vibe.

And the best part?

Your audience starts to recognize your posts before they see your handle.
They pause, feel something, and know it’s you.

That’s not a happy accident.
That’s strategy—backed by the stars.

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When you’re ready to go all in on your business, I’ll build the brand that helps you get there.