Brand Design for founder-led Businesses
You’ve gotten that good.
Now you need that brand.
A brand that gets seen, remembered, and respected.
How good would it feel if your brand matched the calibre of your work?
You confidently shoot your shot. You launch the program. Pitch for the podcast. Apply for the speaking gig. You finally feel ready to show up and stand out because you know you look the part.
The right people feel immediately drawn to you. Your dream clients trust your process and expertise. They get why you charge what you charge and they’re happy to pay it.
Your marketing looks effortlessly cohesive. Your entire suite of collateral is aesthetically aligned. And it’s all saying, she knows who she is, what she does, and why it matters.
Your brand finally works for you, not against you. And that little voice that used to wake you up at 2am, convincing you the competition has something you don’t? Silenced.
You’re building a reputation with your brand, whether you mean to or not.
The question is: Does it match who you’ve become?
You know you’re a pro. But your dream clients can’t see that clearly when your brand looks dated, confusing, messy, or meh.
The best brands signal expertise. They evoke instant trust with the right people. And most of all, they collapse the timeline between who is this? and I have to work with her.
After all the love you’ve poured into your business, that’s the brand I think you deserve.
Because you’re way too good to go unseen
Your business deserves a Stellar Brand Identity
Through my Moonstone Method™, I weave creative direction, design, and astrology to build a brand that’s attuned to you as a founder: Your personality, instincts, and dreamiest goals.
The result is a Stellar Brand Identity that allows you to confidently shine as an expert in your industry—not just another business owner with nice colours.
Discovery
Most people don’t expect the Discovery phase of branding to be worth the entire investment alone, but that’s exactly how past clients have described my Brand Clarity Workbook. Once you’ve had your mind blown by that, we’ll meet one-on-one to unpack everything that surfaced and iron out any lingering questions.
Brand Star Chart
Understand how your birth chart supports your brand and what your creative direction needs to look like. Your 40+ page Brand Star Chart combines your personal astrology, industry research, and a custom mood board into something far more useful than a read it once and forget about it kind of strategy. Since it’s based on you, it’s a guide you’ll return to again and again even if your business model pivots.
Custom Brand Design
This is the foundation that gives your website and marketing collateral long, cohesive legs. Your custom brand design kit comes with a suite of logos, colours, fonts, photo direction, social media graphics, brand guidelines, and any additional patterns, icons, or illustrations we conceptualize in your Brand Star Chart.
Stellar Launch Guide
Brand launches are overwhelming, but you’re not in it alone. The Stellar Launch Guide is a step-by-step brand reveal plan covering everything from choosing an auspicious date and maximizing visibility to mindfulness techniques to calm your nervous system. Together we’ll call in your most abundant and supported launch.
What’s Included
The Details
Timeline
Discovery: 1 week
Brand Star Chart: 2 weeks
Custom Brand Design: 6–8 weeks
Investment
Total Investment: $7500 CAD (≈ $5400 USD)
3 monthly payments: $2500 CAD (≈ $1800 USD)
Other payment plans available on request
Pay-in-full bonus
Three strategically designed Instagram posts to reveal your new brand and help you get discovered in all the ways that matter most to you
Hey there, I’m Miranda
I’m here to create the brand that finally matches your magic
But like, what even is your magic? As in, what makes you interesting, unforgettable, and uniquely qualified?
After 17 years in the industry, that’s the question that’s always stumped my clients most. Typical branding processes either skim the surface or go deep into all the wrong things. Market data shows you what’s out there. Competitor research tells you what to avoid. Neither tells me what makes you brilliant.
Your birth chart does.
When I started weaving astrology into my process, something happened that I didn’t fully expect: clients in tears on presentation calls. Complete disbelief that a brand was finally capturing the version of themselves they’d worked years to become.
That’s what inspired me to create the Moonstone Method™.
So if you’re ready for a brand with real staying power—one you can commit to and grow with instead of redoing every year—you’re in the right place.
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As a general rule, I only collaborate with businesses I branded. I also like to break the rules every once in a while. So if you think we’d be a good fit to work together, go ahead and fill out my application form or send me a DM.
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Absolutely. I have extensive experience branding product-based brands and all the beautiful packaging and marketing materials that go along with them. I can’t wait to learn all about what you’re selling. Apply to work with me here.
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My process is highly collaborative with time for refinements baked in.
The Stellar Brand Identity includes two rounds of revisions to your mood board and all custom design assets.
I don’t make revisions to the astrology reading portion of your Brand Star Chart.
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My process is highly collaborative. You’ll be given the opportunity to offer feedback every step of the way.
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I’m in the business of doing great work, and great work takes time. If you’re in a hurry, we probably aren’t a great fit to work together.
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Honestly? I wouldn’t have it any other way. With one caveat: We design your brand first. Brand first. Website second. Always.
If you’re keen to plan ahead (I love that for us), check out my website packages here.
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You don’t need to be an astro girlie to work with me. Astrology is a tool I use to make sure you’ve got the quality of brand you (and your work) deserve.
I’ve worked with all kinds of founder-led brands, from hair stylists and clinical psychologists to fashion designers and candy makers. If you’re the face of your brand and you’re open to astrology, you’re in the right place.
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If you’ve got an offer you love and at least three happy clients to prove it works? You’re ready to invest in your brand.
If you want to expand your reach, but misaligned design is holding you back? You can’t afford not to invest in your brand.
On the other hand—if you’re still figuring out your offers and struggling to make a sale? Focus on offer refinement and consider investing in a business coach (I highly recommend Courtney Chaal)
If you’re still not sure, I wrote this blog post especially for you. You’re also welcome to apply to work together and I can give you my thoughts on your brand readiness directly. I’m an open book and there are no strings attached to your application.
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Absolutely.
The total investment is $7500 CAD, typically split into 3 monthly instalments of $2500 CAD (≈ $1800 USD).
Other payment plans are available upon request.
Pay-in-full bonus: 3 pin-worthy Instagram posts designed and delivered with your Stellar Brand Identity package.
FAQS
