How to make Mercury retrograde your business bestie
Mercury retrograde gets a bad rap in pop astrology. But here’s the thing—Mercury isn’t doing anything to us. Mercury is just a symbol for communication, intellect, and perception.
When Mercury stations retrograde, our subconscious creates unexpected snags in the matrix. Why? To prevent us from getting too comfortable with the status quo of our day-to-day lives. It’s a time to be present, reflect on where we’re at, and course correct as needed.
Without Mercury’s games, we can lose the plot—forgetting our big picture purpose and becoming fixated on vanity goals.
What to do during Mercury retrograde
Retrogrades are all about the “re” words—re-vision, re-work, re-do. As the planet itself appears to be moving backwards from our viewpoint on Earth, we’re also asked to go back over things. Instead of taking on new projects and setting new goals, focus on finishing and fine-tuning what you’ve already started.
If you’re wondering how to actually use Mercury retrograde for business, try focusing on reflection over reinvention:
Revisit your brand strategy
Are your offerings and marketing efforts helping you achieve your bigger picture goals?Review your brand assets
Are the visual aspects of your brand (logo, fonts, colours, photos, etc) still working for your brand? Is there anything missing? Anything you can let go of?Refine your messaging
Is it clear, concise, and driving traffic strategically toward your offers?Update your website
Do all your buttons and links work? Are your images crisp and loading quickly? Is there anything you can get rid of?Reflect on your day-to-day routines
Are you optimizing your time or are you spinning your wheels on tasks that drain you? Is there anything you can outsource (bookkeeping, copywriting, design, etc)?Review your finances
Get cozy with your numbers so you can make intentional adjustments to help you reach your business goals.Declutter your physical and digital workspaces
From your desktop to your inbox, it's a great time to tidy up.Take a break
Have you been deeply entrenched in the grind? How can you create more space for relaxation? Mercury retrograde is a great season for a social media detox.Make plans
This isn't an ideal time to act, but it is a great time to get dreamy about the future.
What to avoid during Mercury retrograde
As the planet of communication and commerce retraces its steps, it's best to steer clear of the following when possible:
Acting on impulsive decisions
Racing to get things done
Charging ahead on new projects
Letting clutter pile up
Launching new offerings or campaigns
Buying electronics
Signing contracts
In a nutshell, Mercury retrograde is a cosmic reminder to close the loops in your systems, operations, and marketing materials so things run more smoothly for the long haul. This clearing of the mental cobwebs lightens the load on your nervous system so you can focus on what matters most.
Mercury and your birth chart
Look to your birth chart during each Mercury retrograde and find the house it will be moving through during that time. Note the topics of that house. These will be more specifically activated for you. Consider reviewing, restructuring, and clearing out anything related to these house topics.
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Mercury retrograde journal prompt
Assess what’s working in your business and what’s not. How have the last 3–4 months been going? What needs adjusting? You can return to these questions during the next Mercury retrograde as they happen three to four times per year and last about three weeks each.