Brand Design for founder-led Businesses
You’ve gotten that good.
Now you need that brand.
You're building a reputation with your brand, whether you mean to or not. If it doesn't reflect the calibre of your work yet, it’s time for a Stellar Brand Identity, so what you put into the world finally matches the expert you've already become.
What if your brand is the reason you’re being passed over?
You’re amazing at what you do. But people can’t see that clearly when your brand feels dated, confusing, messy, or meh. So be honest—is your brand working for you or against you?
Signs your brand is holding you back:
You wake up at 2am wondering why you keep hitting the same ceiling. Then doom-scroll the competition until you’re convinced they have something you don’t.
Your website comes with a “don’t judge me, I really need to update it” disclaimer, when it should be your hardest working sales tool.
Marketing feels like throwing spaghetti at the wall. Expensive spaghetti. Emotionally damaging spaghetti.
You have a logo and some colours. But something about them has always felt off. And so you keep playing small, telling yourself you’re not ready yet.
How good would it feel if your brand matched the calibre of your work?
The right people feel immediately drawn to you. They trust your process. They get why you charge what you charge and they’re happy to pay it.
You confidently launch the new program. Pitch for the podcast. Apply for the speaking gig. Someone asks for your website and you send the link without cringing.
Everything you’re putting out feels cohesive. It’s all saying, she knows who she is, what she does, and why it matters.
Your brand is finally doing its job. And that little voice of self-doubt that used to keep you up at night? Silenced.
Every brand needs a north star
You might think you just need new colours or a better website. But the results you’re craving? They don’t start with design. They start with creative direction.
Meet the Brand Star Chart
Meet the Brand Star Chart
Your Brand Star Chart is 40+ pages of creative direction, informed by your unique astrological signature. And it’s the most precise, personal approach to branding you’ve ever experienced.
Astrology is a uniquely effective tool for cutting straight to the bone of who you’re becoming. Your Brand Star Chart will show you how to use it to build the brand that makes you impossible to overlook—all before spending a single penny on custom design.
What makes you genuinely different from everyone else in your space, including the things you’ve been downplaying because they feel too obvious to count.
The aesthetic that’s actually yours. Not cobbled together from other brands you admire, but derived from who you are at your core.
A clear direction for your offers and messaging so marketing feels less like guesswork and more like second nature.
You’ll Discover
What’s inside
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Brand Purpose
Every lasting brand has a clear purpose. This is why your business exists beyond the money, and the deeper calling that stays constant no matter how your offers or pricing evolve.
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Inner Operating System
This is where you learn how to build a business that actually fits you. How to structure your offers, market without the ick, and spot red flag clients before they cost you.
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Brand Differentiators
The traits that make you stand out from everyone else in your industry. Including the ones you've been downplaying because they feel too natural to count as a strength.
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Brand Voice
Your birth chart has a lot to say about your communication style. I’ll show you how to translate it into marketing that feels true to you, so you can stop second-guessing your words.
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Astral Aesthetic
Your intrinsic style, as derived from the astrological placements that govern how you see the world (and how it sees you). Your brand’s visuals start percolating here.
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Constellation Brands
A study of industry-adjacent brands your client trusts and loves. Knowing what resonates with your people ensures your brand feels well-positioned and distinctly yours.
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Visual Direction
Specific design inspiration with detailed notes on logos, colour palette, typography, layout, photography, and shapes. This is your visual North Star before a single asset is designed.
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Next Steps
A plan for designing your custom Stellar Brand Identity. Not a preset package. A proposal for exactly what your brand needs next, and nothing it doesn't.
You won’t find clarity like this in any horoscope
The Investment:
$1350 CAD (≈ $950 USD)
The Timeline:
Two weeks
01 Apply to work together
Fill out a no-strings-attached application and book your free connection call.
02 Tell me about your business
Once you’re in, you’ll fill out your Brand Clarity Workbook while I get cozy with your birth chart.
03 Alignment call
We’ll meet online for an hour to review your workbook and iron out any lingering questions.
04 Soak in your Brand Star Chart
You’ll receive a PDF and Loom walkthrough. The most common feedback? “I’ve never felt so seen.”
How it works
Next steps
Your Brand Star Chart will include an invitation into Phase Two of my branding process.
If you say yes, I’ll credit half of your Brand Star Chart investment toward your Stellar Brand Identity.
If you’re not ready, that’s cool too. Either way, your Brand Star Chart will give you practical direction on your visual identity, messaging, offers, and how to show up consistently without second-guessing every decision.
Hey there, I’m Miranda
Brand designer for founders who want branding that expresses their magic at a glance
But like, what even is your magic? As in, what makes you interesting, unforgettable, and uniquely qualified?
After 17 years in the industry, that’s the question that’s always stumped my clients most. Typical branding processes either skim the surface or go deep into all the wrong things. Market data shows you what’s out there. Competitor research tells you what to avoid. Neither tells me what makes you a luminary.
Your birth chart does.
When I started to weave astrology into my branding process, something happened that I didn’t fully expect: clients in tears on presentation calls. Complete disbelief that a brand was finally capturing the version of themselves they’d worked years to become.
That’s what inspired me to create the Moonstone Method™.
So if you’re ready for accurate AF creative direction and a brand sharp enough to go after the opportunities you’ve been dreaming of, you’re in the right place.
Cast the vision before the visuals
Diving into design without clarifying your creative direction is like booking your wedding venue before you’ve met your fiancé.
It might even be how you wound up with misaligned branding in the first place. And you know what they say about doing the same thing on repeat and expecting different results…
Let’s talk
Apply to work together
Please choose a time for your free, 30-minute connection call and answer the application questions in as much detail as possible.
If you have questions and would rather not book a call right away, you’re welcome to send me an email here.