Creative direction for branding that’s as beautiful as the business you’re building

The Brand Start Chart is a two-week intensive where I use your personal astrology as a founder to inform your creative direction as a business. Because you’re way too good to go unseen.

Miranda Braithwaite, founder of Moonstone Creative, sketching brand layouts in a notebook beside an antique side table with a design book nearby

What if your brand is the reason you’re being passed over?

You’re building a reputation with your brand whether you mean to or not. The question is: does that reputation match who you’ve worked so hard to become?

Signs your brand is holding you back:

  • You wake up at 2am wondering why you keep hitting the same ceiling. Then doom-scroll the competition until you’re convinced they have something you don’t.

  • Your website comes with a “don’t judge me, I really need to update it” disclaimer, when it should be your hardest working sales tool.

  • Marketing feels like throwing spaghetti at the wall. Expensive spaghetti. Emotionally damaging spaghetti.

  • You have a logo and some colours. But something about them has always felt off. And so you keep playing small, telling yourself you’re not ready yet.

 

A smartphone displaying a website for Piper Martin Classical Homeopathy, placed on a white open notebook with a gold pen next to it, on a brown surface.
A smartphone displaying a website for Piper Martin Classical Homeopathy, placed on a white open notebook with a gold pen next to it, on a brown surface.
Business card for Rachelle Hicks, an astrology writer and star reader, on a maroon background with gold text, placed on a white ceramic plate and beige fabric. A dried wheat stalk is positioned to the left of the card.
Business card for Rachelle Hicks, an astrology writer and star reader, on a maroon background with gold text, placed on a white ceramic plate and beige fabric. A dried wheat stalk is positioned to the left of the card.
Dawn Creative Vancouver brand logo illustration featuring a third eye symbol in white line art on warm taupe, designed by Moonstone Creative
Dawn Creative Vancouver brand logo illustration featuring a third eye symbol in white line art on warm taupe, designed by Moonstone Creative

Every brand needs a north star

You might think you just need new colours or a better website. But the results you’re craving? They don’t start with design. They start with creative direction.

A white tote bag hanging on the back of a wooden chair with the logo and text 'Blue Heron Block Therapy'. A candle inside a glass lantern and some green plants are in the background on a wooden surface.
A white tote bag hanging on the back of a wooden chair with the logo and text 'Blue Heron Block Therapy'. A candle inside a glass lantern and some green plants are in the background on a wooden surface.

 

How good would it feel if your brand matched your the calibre of your work?

  • The right people feel immediately drawn to you. They trust your process. They get why you charge what you charge and they’re happy to pay it.

  • You confidently launch the new program. Pitch for the podcast. Apply for the speaking gig. Someone asks for your website and you send the link without cringing.

  • Everything you’re putting out feels cohesive. It’s all saying, she knows who she is, what she does, and why it matters.

  • Your brand is finally doing its job. And that little voice of self-doubt that used to keep you up at night? Silenced.

Moonstone Creative Brand Star Chart documents spread across a white ottoman including a natal chart wheel and brand positioning pages alongside an open book

Meet the Brand Star Chart

Meet the Brand Star Chart

Your Brand Star Chart is 40+ pages of creative direction, informed by your unique astrological signature. And it’s the most precise, personal approach to branding you’ve ever experienced.

Astrology is a uniquely effective tool for cutting straight to the bone of who you’re becoming. Your Brand Star Chart will show you how to use it to build the brand that makes you impossible to overlook—all before spending a single penny on custom design.

What makes you genuinely different from everyone else in your space, including the things you’ve been downplaying because they feel too obvious to count.

The aesthetic that’s actually yours. Not cobbled together from other brands you admire, but derived from who you are at your core.

A clear direction for your offers and messaging so marketing feels less like guesswork and more like second nature.

You’ll Discover


What’s inside

  • Brand Star Chart creative direction guide showing brand purpose and founder gifts section, by Moonstone Creative

    Brand Purpose

    Every lasting brand has a clear purpose. This is why your business exists beyond the money, and the deeper calling that stays constant no matter how your offers or pricing evolve. 

  • Brand Star Chart creative direction guide showing cosmic action steps and inner operating system section, by Moonstone Creative

    Inner Operating System

    This is where you learn how to build a business that actually fits you. How to structure your offers, market without the ick, and spot red flag clients before they cost you.

  • Brand Star Chart creative direction guide open to the brand differentiator and authority section, by Moonstone Creative

    Brand Differentiators

    The traits that make you stand out from everyone else in your industry. Including the ones you've been downplaying because they feel too natural to count as a strength.

  • Brand Star Chart creative direction guide showing brand voice alignment and misalignment section, by Moonstone Creative

    Brand Voice

    Your birth chart has a lot to say about your communication style. I’ll show you how to translate it into marketing that feels true to you, so you can stop second-guessing your words.

  • Brand Star Chart creative direction guide open to the ruling planet and visual aesthetic section, by Moonstone Creative

    Astral Aesthetic

    Your intrinsic style, as derived from the astrological placements that govern how you see the world (and how it sees you). Your brand’s visuals start percolating here.  

  • Brand Star Chart creative direction guide open to the constellation brand inspiration and mood reference section, by Moonstone Creative

    Constellation Brands

    A study of industry-adjacent brands your client trusts and loves. Knowing what resonates with your people ensures your brand feels well-positioned and distinctly yours.

  • Brand Star Chart creative direction guide open to the astrology-informed mood board section, by Moonstone Creative

    Visual Direction

    Specific design inspiration with detailed notes on logos, colour palette, typography, layout, photography, and shapes. This is your visual North Star before a single asset is designed.

  • Brand Star Chart creative direction guide showing the Stellar Brand Identity package next steps and deliverables, by Moonstone Creative

    Next Steps

    A plan for designing your custom Stellar Brand Identity. Not a preset package. A proposal for exactly what your brand needs next, and nothing it doesn't.

You won’t find clarity like this in any horoscope

The Investment:
$1350 CDN (≈ $985 USD)

The Timeline:
Two weeks

01 Apply to work together

Fill out a no-strings-attached application and book your free connection call.

02 Tell me about your business

Once you’re in, you’ll fill out your Brand Clarity Workbook while I get cozy with your birth chart.

03 Alignment call

We’ll meet online for an hour to review your workbook and iron out any lingering questions.

04 Soak in your Brand Star Chart

You’ll receive a PDF and Loom walkthrough. The most common feedback? “I’ve never felt so seen.”

How it works

Next steps

Your Brand Star Chart will include an invitation into Phase Two of my branding process.

If you say yes, I’ll credit half of your Brand Star Chart investment toward your Stellar Brand Identity.

If you’re not ready, that’s cool too. Either way, your Brand Star Chart will give you practical direction on your visual identity, messaging, offers, and how to show up consistently without second-guessing every decision.

Moonstone Creative founder, Miranda Braithwaite, standing outdoors in a cream sweater and black constellation skirt against a rocky Okanagan landscape
Moonstone Creative founder, Miranda Braithwaite, standing outdoors in a cream sweater and black constellation skirt against a rocky Okanagan landscape

Hey there, I’m Miranda

Creative director and graphic designer for women who want branding that expresses their magic at a glance

But like, what even is your magic? As in, what makes you interesting, unforgettable, and uniquely qualified?

After 17 years in the industry, that’s the question that’s always stumped my clients most. Typical branding processes either skim the surface or go deep into all the wrong things. Market data shows you what’s out there. Competitor research tells you what to avoid. Neither tells me what makes you a luminary.

Your birth chart does.

When I started to weave astrology into my process, something happened that I didn’t fully expect: clients in tears on presentation calls. Complete disbelief that a brand was finally capturing the version of themselves they’d worked years to become.

That’s what inspired me to create the Brand Star Chart.

So if you’re ready for accurate AF creative direction and a brand sharp enough to go after the opportunities you’ve been dreaming of, you’re in the right place.

The Brand Star Chart is…


A business-focused astrology reading to make branding, marketing, offers, operations, and client attraction feel more natural and fulfilling


A beautifully designed PDF guide you’ll return to again and again for as long as you’re in business (even if you pivot your offers)


A no-risk introduction to the Moonstone Method™ and what it's like to work with me


Visual examples, written recommendations, and a recorded presentation to illustrate the vision for your brand’s look and feel

The Brand Star Chart isn’t…


A jargon-heavy regurgitation of the things you tell me about yourself in your Brand Clarity Workbook


A boring document you’ll read once, feel briefly inspired by, then never open again because you don’t know what to actually do with it.


A long-term commitment. There’s no pressure to work with me after your Brand Star Chart.


Ready-to-use logos, colours, or fonts. All of that (and more) is included in your Stellar Brand Identity.

A CREDIT TOWARD YOUR BRAND

Because you also need the actual brand design

Your Brand Star Chart is the foundation. So when you book your Stellar Brand Identity within a week of receiving it, $675 CDN (≈ $500 USD) from your initial investment will go toward your custom brand.

Cast the vision before the visuals

Diving into design without clarifying your creative direction is like booking your wedding venue before you’ve met your fiancé.

It might even be how you wound up with misaligned branding in the first place. And you know what they say about doing the same thing on repeat and expecting different results…

 

FAQS

Let’s talk

Apply to work together

Please choose a time for your free, 30-minute connection call and answer the application questions in as much detail as possible.

If you have questions and would rather not book a call right away, you’re welcome to send me an email here.