Natalie Kehren
Spiritual brand design for an award-winning trauma coach and energetics expert
Featured In
CNN, City Life, VITA, Best Holistic Life, Woman’s Day, Well Defined
Meet Natalie
Natalie Kehren is a Certified Natural Health Practitioner, spiritual energy specialist, and trauma coach based in Toronto.
When she first reached out, Natalie already had momentum: an Instagram following in the tens of thousands, online healing programs, and a deeply transformational body of work rooted in trauma healing, energy work, and spiritual growth.
But her brand needed more clarity.
She was ready to move from her old brand, Holistic World Healing, into a personal brand that felt more flexible, more aligned with her future, and more connected to her signature methodology. In her questionnaire, Natalie named her biggest business challenges as exposure, sales, and clarity in her messaging. She had also started pulling back from selling on social media because she felt unclear in her brand design, message, and target audience.
The Goal
Natalie wanted a cohesive brand identity that reflected the depth of her work. Something warm, modern, elegant, spiritual, and emotionally honest. Something that could support the future of her business as she stepped more fully into thought leadership, online programs, press, and community-building.
How the Moonstone Method™ got her there
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Natalie’s creative strategy centred around one core belief:
Women hold the key to healing the planet. But first, they must unlock the true potential within themselves.
From there, I built a creative direction around keys, doors, portals, darkness, light, unlocking, and transformation.
The goal was to create a brand that felt spiritual without feeling scattered, modern without feeling cold, and emotionally honest without becoming heavy. Think shadow work meets soft linen.
Her visual direction was rooted in warmth, elegance, softness, and symbolism: cream textures, gold foil, earthy neutrals, doorway shapes, moon phases, and non-linear movement.
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The skeleton key became Natalie’s defining brand symbol, representing the inner unlocking her clients experience through her work.
Her logo suite paired an elegant, high-contrast serif with a clean, wide sans serif to balance softness and authority. Curving type treatments added movement and reflected one of the central truths of her work: healing is not linear.
The colour palette of cream, nude, terra cotta, sage, black, and gold gave the brand warmth and depth. Black anchored the identity in shadow work, while gold represented light, illumination, and transformation.
I also created a full visual system of arcs, doorway shapes, gold lines, moon phase icons, and branded layouts that could carry the brand consistently across her website, social media, packaging, journals, workbooks, and press materials.
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Natalie’s website was designed to create a clearer path through her offers, content, and email list.
Instead of asking visitors to piece together what she did, the site gave her work structure. It positioned Natalie as the face of the brand, clarified her healing programs, and created a more intentional experience for spiritually curious women looking for support.
The website also gave her brand room to grow as her business evolved from one-on-one coaching into group programs, digital products, community, and certification work.
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After the brand and website launched, I continued supporting Natalie with ongoing marketing materials across multiple touchpoints.
I created her Find Your Missing Key quiz, a lead magnet that helped her audience identify what was keeping them stuck and directed them toward relevant blog posts, offers, and next steps. That quiz became a major list-building tool and helped grow her email list from scratch to 1,400 active subscribers.
I also supported Natalie with Instagram marketing for many months, along with branded materials for her programs, course content, packaging, journals, workbooks, tissue paper, and mailers.
As her visibility grew, I created a press kit in partnership with Lena Rose PR to support media features, podcast interviews, speaking opportunities, and brand partnerships.
Behind the Brand
Services Booked
Creative Direction
Brand Identity Design
Custom Squarespace Website
Press Kit Design
Quiz Lead Magnet
Email Templates
Instagram Templates
Branded Journals
Course Workbooks
Custom Tissue Paper & Mailer
Diecut Business Cards
Enamel Pin
Grew her email list from scratch to 1,400 active subscribers, with the majority driven by the Find Your Missing Key quiz
Named Best Trauma Coach of the Year 2024 by Best Holistic Life magazine
Featured speaker at The Wellness Show in Vancouver
Interviewed on numerous podcasts, including Wellness & Wanderlust, Self Love Ignited, and The Unstuck Podcast
Expanded into a layered offer suite, including a monthly healing membership and Ethical Energetics Academy
Since launching
“Miranda brings everything you’ve got, soul deep, and puts it into your brand.”
“Hiring Moonstone was one of the best decisions I’ve made in the course of growing my business. If you’re looking to get to the root of your brand and have the most creative and spiritual care go into the process, hire Miranda!”